Alice Isakson - Relationdesk

TASK AND CHALLENGE

Create branding for the Social Media Management Platform RelationDesk

1. Create a strategy to give the brand a steady ground to stand on

2. Create logo and a visual toolkit for the brand to use

When the project started we fast realised that the company had no solid ground to stand on. They didn't themselves know what their company was and what they stood for. So, we knew we had to create a branding strategy before anything else.

SOLUTION

With no prior experience of strategy we were able to create a strong foundation for the company to stand on. Through that we could also create the most important design elements and a visual toolkit for them to use in the future.

We also created a Social Media Content Strategy since we figured a company that works with helping others with handling their social media should be able to show that they are experts in all corners of that field.

Below follows a selection from our presentation and strategy

First part of the Branding Strategy