Huawei was set to release their new P30Pro, a phone like no other before it. So how could we show the excellence of this new camera phone?
The P30Pro is more than just a phone it is a Super Camera Phone and with it anyone can “Re-Write the Rules of Photography”. The P30Pro becomes the remote control for us to show the world just as super as we can imagine it.
These films showcase that very feeling of creating super moments with the help of the super photography this super phone can create. This is how we Re-Write the Rules of Photography.
Below are two out of six films produced to highlight key specific features of the P30Pro
I learned so much by being part of this project. A project harder than any I have ever been a part of before or after. It was also my first big project in the advertising industry. I started out as an intern and came up with the concept that was later on used as a base for these films. That is the biggest the reason I later got hired to be able to see the project through. After my two first weeks as an actual employee we flew to Uruguay for pre-production, production and post-production.
During this process we had to face a client which was hard to work with. Without going into too much detail for the sake of us and to protect the client let's just say we had to face a lot of challenges. All people involved, of all levels, have at one point or another said that this project was harder than it should have been. This also affected the outcome in some ways and in hindsight I feel like we were not able to protect our creative ideas and output as I would have liked to.
Although everything that happened, I feel like I couldn't have had a better first project. I was taught how to handle a stressful project, a complicated client, culture clashes and so much more. I am so beyond grateful for the support and guidance me and my creative partner received from the other people in the project.
ANOMALY AMSTERDAM
Year: 2018
Client: Huawei
Executive Creative Director: Fabian Berglund
Creative Director: Tim Arts
Creatives (AD & Copy in collab): Alice Isakson & Leanne Dingwall
