Alice Isakson

Ford wants some attention and Tour de France is around the corner. Everyone knows that every great team has a follow car to keep them going through the race. The car supplies them with new bikes if they brake, they give them water and the coaches are there for coaching and pep-talks during the race. We wanted everyone that likes biking to be able to get the same pro-experience and also grab the opportunity to show what a great car Ford Focus is. A more fun way to testdrive a car. We created Focus Volgauto Service.

So, we call on all cycling fans to book their very own Volgauto via the online Focus Volgauto platform. In the online tool, they can see exactly where a Focus Volgauto is located and make a reservation, just as easy as booking an Uber.

Via the service they can make sure the car is stocked with exactly what they need for their team car and as an extra touch they can also display their very own team name in LED on the side of the car.

The service is available on laptop, mobile and tablet for maximum reach.